Design Research Methodology/Compilation & Reflection

21/07/2024

Shao Han / 0369187

Design Research Methodology / Bachelor of Design (Honours) in Creative Media / Taylors University

Compilation & Reflection

INSTRUCTIONS

Assignment 1: Proposal

Assignment 2: Critical Review

Assignment 3: Research Implementation - Primary Data

Assignment 4: Research Reflection Report and Recorded Presentation

Link to presentation slides:

https://docs.google.com/presentation/d/1xkF4j6ybde-7547wO9ZF6jeHN2iAV8u5vdyO2OFJ7D0/edit?usp=drive_link

Video Presentation Link:

https://drive.google.com/file/d/1xnGQV02zOOlQloIEPOLYM_xTnMSYpKCz/view?usp=drive_link

Blog link:

https://shaohan0369187.blogspot.com/2024/07/design-research-methodology-compilation.html

Weekly Progress & Reflection

https://drive.google.com/drive/u/0/folders/1jp5c2cCNEwuiJeoXjvvyMcexgtv3_jLq

FEEDBACK

Week 1

Subdivision (Flat Design) selected.

Week 2

The topics I have chosen need to be able to conduct in-depth research and analysis, to minimize the scope of some discussions, to be clear and clear, and not to require too many repetitive explanations.

Week 3

I do not correctly describe my problem statement,problem statement needs to be described according to a certain language order and a clear logical order. I need to add some prerequisites to my text and do some reflective research.

Week 4

The materials to be consulted need to be articles published within 5 years. Documents that are too old may lead to confusion of some information because of their age, and the author, publication date and publishing house should be marked when they are used. 

These two articles need to be closely related to the topic and related to the topic.

Week 5

In addition to the advantages and disadvantages and summary of the literature, other discussion parts can be extracted directly from the article. If there is no relevant content in the article, please try to find other articles with this part.

Week 6

Make improvements based on last week's homework and start preparing the task3 questionnaire.

Week 7

Start editing the questionnaire and think about which questions can be applied to personal research reports. The questions need to be simple and easy to understand to ensure the effectiveness of the questions.

Week 8

You can try to edit the questionnaire from the literature used, which sometimes contains the key information and methods of the research, which can be guided by the literature, and it is best to include some visual samples in the questions, so that the respondents can understand the questions more accurately.

Week 9

According to your research, add some subjective questions, sometimes subjective questions will be very helpful to the research.

Week 10

The investigation and research requires us to find different people to fill in, which is helpful to increase the accuracy of the final survey results.

Week 11

The investigation and research needs the answers of at least 80 people, so as to ensure that the research results have a certain value.

Week 12

Write task3 as required, and add screenshots of the questionnaire to the article to support it.

Week 13

Include important writing sources to the outline segment, and include rundown and writing list to the final introduction slide page.

Week 14

To write and produce slides, you need to add a little design, not too monotonous, write a reflection report and update your blog.

Assignment 4: Research Reflection Report

EXPERIENCE

From the tasks, I have experienced that a metaphor is a form of speech in which two opposite objects are nonliterally compared. For instance, the metaphor "you resemble a comedian" emphasises a certain, suggested trait rather than being literal. Moreover, I have noticed that there are certain similarities between animation and film. One of the main distinctions I learned that there is the greater freedom with which animation employs metaphors. Additionally, I have learned that an entire metaphor-based approach focussing on psychological linguistics that could be used to study the metaphors and parallels in three different cartoons.

OBSERVATION

During my study on metaphors, I observed in Task 1 that developing an increased level of understanding of what motivates consumer behaviour fundamentally involves using metaphors. Customers' usage of metaphors to narrow down their experiences gives my insight into the ways they interact with the products or services you offer and the reasons behind their stronger emotional connection to the company you represent. It was seen that metaphors are used in every movie that comes to mind to convey the emotions of the plot and the characters themselves. Drawing visuals and imposing boundaries are common strategies used in brief animated clips to progress the plot.

FINDINGS

Overall, my study findings defined that consumers' recollections are constantly evolving, sometimes without their knowledge. Consumers recreate their memories every time they participate in an experience, making them story-based. I have found that customers may tell themselves tales about the company and the feelings they get from interacting with it more easily since these recollections frequently serve as metaphors that "stand in" to different thoughts and emotions.